sticker

FROM PROJECT WEBSITE:
Yellow Arrow began in 2004 as a street art project on the Lower East Side of Manhattan. Since then, Yellow Arrow has grown to over 35 countries and 380 cities globally and become a way to experience and publish ideas and stories via text messaging on your mobile phone and interactive maps online.
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Participants place uniquely-coded Yellow Arrow stickers to draw attention to different locations and objects - a favorite view of the city, an odd fire hydrant, the local bar. By sending an SMS from a mobile phone to the Yellow Arrow number beginning with the arrow's unique code, Yellow Arrow authors connect a story to the location where they place their sticker. Messages range from short poetic fragments to personal stories to game-like prompts to action. When another person encounters the Yellow Arrow, he or she sends its code to the Yellow Arrow number and immediately receives the message on their mobile phone. The website yellowarrow.net extends this location-based exchange, by allowing participants to annotate their arrows with photos and maps in the online gallery of Yellow Arrows placed throughout the world.

Lo·go·zo·a n [fr. Gk logos word + zoia animals] (2005) 1 : word animals : textual organisms 2 : a phylum or subkingdom of linguistic entities that are represented in almost every kind of habitat and include aphorisms, anti-aphorisms, maxims, minims, unapologetic apothegms, neokoans, sayings, left-unsaids, shamelessly proverbialist word-grabs, epigrammatological disquisitions, lapidary confections, poemlets, gnomic microtales, instant fables, and other varieties of conceptual riffs

Words change everything. We create poems and stories to free the world from itself, to reveal the many feral faces of life. But ironically these liberating words are usually imprisoned on the page or computer screen. Out in the “real” world of day-to-day activity, we use words more bluntly. We put labels and signs on things to tame them—identify, categorize, explain, instruct, proclaim ownership. What if instead the labels could liberate the everyday world from the literal, proclaim rather than cover up the mysteries? What if they could become Logozoa—textual organisms that infest the literal with metaphor and give impetuous life and breath to meaning?

Adopt-A-Zoa

Find out what happens when you let word animals infest your daily life. Download Logozoa, print them onto your own stickers, and let them loose in your home or neighborhood. Bring a little metaphor into your routine. Keep them around the house and discover why they make fascinating pets or release them into the wild. You have 379 different creatures to choose from.

E-Dopt-A-Zoa

E-dopt a Logozoan and add it to your Web site. Your Logozoan will change every time it’s viewed, taking one of 379 different forms.

Logozoo

The next best thing to Logoz in your own hood is a visit to the Logozoo. Here you’ll see Logozoa in a natural-habitat preserve made from the nooks and crannies of daily routine, the unexpected exoticisms of everyday life, the out-of-the-ordinary often lurking in ordinary places. No bars and cages here. From the safety and comfort of your own browser, you can witness one of Nature’s true spectacles—the figurative overrunning the literal. Our zoo contains 1153 photos of 629 inhabitants, with more arriving almost daily from the US, Europe, and South America. One made it all the way from Hell. Another came from a place even more frightening—the Massachusetts Department of Motor Vehicles in Waltham.

Logoshow

Some Logozoa display a remarkable ability to slip the bonds of textual stasis and achieve flights of logomotion. Come enjoy the animated show.

Save-A-Zoa

Stickers in the wild face numerous man-made and natural threats. Determined preservation efforts are necessary to ensure that these unique creatures do not go the way of so many once-endangered, now-extinct species. Photograph your Logozoa and send these offspring to us where they will find a happy, safe home in our Logozoo.

Soothbooth

Bring those vexing questions to the Soothbooth and let us turn them into vexing answers. We have a unique colony of Logozoa on duty here that responds to any sort of question you might want to pose.

Soothcircuit

If you want deeper, less direct answers than those offered at the quick-service Soothbooth, take your questions to the Soothcircuit. The Logozoa here are guaranteed to provide insights and prognostications of the most thought-provoking quality.

(Source: Author's descripiton on the project site)

A transmedial project centered around a novel originally published chapter by chapter on a blog, and later published as a Kindle book for sale on Amazon. A number of other elements make part of the story, including a CD soundtrack, an unmarked vinyl album, art installations in galleries and a series of stickers implemented in London.

Implementation was written collaboratively and sent serially through the mail in the form of eight roughly chronological installments, each consisting of texts on thirty stickers. The stickers were also made available online in different paper sizes, so that people could print them out on standard sheets of business-size shipping labels. Participants attached stickers to public surfaces around the world, so that whoever happened to wander by the stickers could read them. Some of these placements of stickers were photographed by participants, and the photographs were sent back to be archived on the Implementation website.Because of the origin of this novel on sheets of stickers, and because of the way these stickers have been situated on public surfaces, Implementation consists of 240 short texts, any number of which can be read in any order. In the 2012 book version, all these atomistic texts have been arranged with a cohesive narrative flow in mind. Each page includes placements of the narrative stickers on various public surfaces. It is a book to be read in photographs.Implementation is about four main characters: Frank, Samantha, Kilroy, and Roxanne, who live in a Midwestern town. The action of the novel begins in September 2001 and runs through the beginning of Operation Iraqi Freedom in 2003. One of the characters, Kilroy, is a reservist who is called up and then sent to Iraq, but the other characters are affected in much more oblique ways by the attack on the World Trade Center and the changes that follow. They continue to dine at restaurants, drink at bars, work, worry about their jobs and careers, have flings and relationships, and go to celebrations and funerals. While even a bombing in town changes little on the surface of these lives, the effects of the war can be read in shifts in their gestures, longings, and language. Implementation is a novel about the peripheral, everyday, psychological toll of the war on terror.

(Source: Project description from the Implementation book)