rhetorical analysis

This dissertation is just one portal into the cyberspace-based virtual world called the "Xenaverse," so named because of its association with the world-wide syndicated television program, "Xena: Warrior Princess." The Xenaverse cannot be contained by this dissertation, but this project seeks to link and merge with the webbed Xenaverse culture in cyberspace. To learn about the Xenaverse you must step through a portal, become immersed and explore, both within and beyond the blurred boundaries of this dissertation, and into the Xenaverse itself.

When you are ready to leave, you will have to find your way out, for just as this hypertextual dissertation has an entry portal, it also has an exit portal, a space for you to debrief and share your thoughts on your way out, to contribute to the ongoing dialogue that is this dissertation web on the Internet.

The Xenaverse will stretch your imagination and disbelief in many ways: in constantly shifting voices and perspectives, through bastardized and parallel timelines, with flawed classical Greek deities, by darkly troubled heroines and their numerous bards, and most of all by the Xenites themselves, who have collectively created this virtual landscape in cyberspace. This dissertation aims to be one sort of tour guide, both describing and analyzing in an effort to understand this space. The journey begins with a single link.

Source: from the opening page to the hypertext-only doctoral dissertation

This essay proposes a methodology for the analysis of poetic digital works, based on the procedural model. This methodology is here applied to Jean-Marie Dutey’s le mange-texte. The article will provide a reminder of the definition of some concepts and highlight the various effects on the work of the changes in technical contexts of execution. The program is also being studied in a rhetorical dimension. This paper demonstrates that a reading of the screen is not enough to reach all the aesthetic representations of the work and aims to complete it with an operation of meta-reading. We will then analyze the rhetorical level induced by the execution and show why the obsolescence of the work does not mean the death of the work.

Source: Author's Abstract

This dissertation addresses the need for a strategy that will help readers new to new media texts interpret such texts. While scholars in multimodal and new media theory posit rubrics that offer ways to understand how designers use the materialities and media found in overtly designed, new media texts (see, e.g,, Wysocki, 2004a), these strategies do not account for how readers have to make meaning from those texts. In this dissertation, I discuss how these theories, such as Lev Manovich’s (2001) five principles for determining the new media potential of texts and Gunther Kress and Theo van Leeuwen’s (2001) four strata of designing multimodal texts, are inadequate to the job of helping readers understand new media from a rhetorical perspective. I also explore how literary theory, specifically Wolfgang Iser’s (1978) description of acts of interpretation, can help audiences understand why readers are often unable to interpret the multiple, unexpected modes of communication used in new media texts. Rhetorical theory, explored in a discussion of Sonja Foss’s (2004) units of analysis, is helpful in bringing the reader into a situated context with a new media text, although these units of analysis, like Iser’s process, suggests that a reader has some prior experience interpreting a text-as-artifact. Because of this assumption of knowledge put forth by all of the theories explored within, I argue that none alone is useful to help readers engage with and interpret new media texts. However, I argue that a heuristic which combines elements from each of these theories, as well as additional ones, is more useful for readers who are new to interpreting the multiple modes of communication that are often used in unconventional ways in new media texts. I describe that heuristic in the final chapter and discuss how it can be useful to a range of texts besides those labelled new media.