Microsoft

By tye042, 18 October, 2017
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Abstract (in English)

Matt Kirschenbaum reviews Remediation by Richard Grusin and Jay David Bolter.

Remediation is an important book. Its co-authors, Jay David Bolter and Richard Grusin, seem self-conscious of this from the outset. The book’s subtitle, for example, suggests their intent to contend for the mantle of Marshall McLuhan, who all but invented media studies with Understanding Media (1964), published twenty years prior to the mass-market release of the Apple Macintosh and thirty years prior to the popular advent of the World Wide Web. There has also, I think, been advance anticipation for Remediation among the still relatively small coterie of scholars engaged in serious cultural studies of computing and information technology. Bolter and Grusin both teach in Georgia Tech’s School of Language, Communication, and Culture, the academic department which perhaps more than any other has attempted a wholesale make-over of its institutional identity in order to create an interdisciplinary focal point for the critical study of new media.

By Daniele Giampà, 12 November, 2014
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Abstract (in English)

TheCoevas Strumentist di Parole is an group of authors or, as they define themselves, a literary band which created an interactive novel called TheCoevasIo interattivo (TheCoevas I interactive). The novel which was published in 2011 on the blog of the authors is accompanied by a medium-length documentary and is also published in form of printed book. Another characteristic of the novel is the variety of the online versions: iWork Apple, Powerpoint and pdf. As they explain in the interview, the project as a whole is conceived as an experiment of different ways of expressions and the work of writing is similar to the musical composition of a band. The very freedom of creativity is granted to the readers who can choose various audio-visual effects and narrative paths following their emotional and individual choices according to the demands of extemporaneity.

Abstract (in original language)

TheCoevas Strumentisti di Parole è un gruppo di autori o una band letteraria, come si definiscono loro, che ha creato un romanzo interattivo intitolato TheCoevasIo interattivo. Il romanzo che è stato pubblicato nel 2011 sul blog degli autori è accompagnato da un mediometraggio ed è anche stato pubblicato in forma di libro cartaceo. Altra particolarità del romanzo è la varietà delle versioni online: iWork Apple, Powerpoint e pdf. Come spiegano nell’intervista, il progetto nell’insieme è inteso come una sperimentazione di diverse forme espressive e il lavoro di scrittura è simile a una composizione musicale di una band. Questa libertà creativa viene concessa anche ai loro lettori che possono scegliere diversi effetti audio-visivi e percorsi narrativi in base a scelte emotive e individuali secondo le esigenze dell’estemporaneità.

Description (in English)

Author description: By clicking your way through a hypertext, you have the freedom of choice, or so many readers tend to believe. For those free spirits, The Bubble Bath has been built as an educational training camp that knows only one goal: to make the readers learn to love the fact that it is not they who drive the text; rather it is the text that is pulling them through the story by means of cheap tricks, false cursors, empty promises, invisible windows, and bad-mannered javascript codes that keep producing almost uncontrollable events. Netscape does not permit codes like these, nor does Opera or Apple systems; it is only Microsoft that conditions the online reading experience in such a fashion.

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