macromedia director

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Description (in English)

Megan Heyward's interactive narrative, I Am a Singer, was created in 1997 with Macromedia Director for the artist's MFA thesis and was exhibited widely after its release. Concerned with memory and identity, I Am a Singer tells the fictional story of Isobel Jones, a famous rock singer who has been in an accident and is suffering amnesia. Although she is still able to access the media traces of her life- songs, articles, newspaper clippings, and various items of personal memorabilia, she cannot draw together these disparate threads into a meaningful sense of self.  Structurally, I Am A Singer is a narrative built of fragments, of small, discrete but intersecting sequences, mirroring the fragmented consciousness of the singer. It operates on a number of levels – as a pure tale about an amnesiac singer trying to regain her memory, and as a broader exploration of identity and memory.

I Am A Singer was supported by Interactive Media funding from the Australian Film Commission (now Screen Australia ) of $57,400 and premiered as a finalist in the MILIA New Talent Pavilion in Cannes, France. It was exhibited widely between 1997 and 2000 in Australia, France, Germany, Switzerland, Belgium, Canada, USA, Mexico and Brazil.  I am a Singer won several national Australian awards for digital media including Apple Australia Award for Individual Excellence 1998, AIMIA ’98 best title produced by a student, and the US Invision‘98 Awards (US)- Best Digital Storytelling (Bronze), Omni Intermedia‘98 Awards (US)- Experimental (Silver) and Omni Intermedia‘98 Awards (US)- Sound Design (Silver).

Megan undertook multiple creative roles in the development of the work, as writer, artist, graphic/ interface designer, director, sound desiner and programmer. Her AFC funding allowed her to commission singwriter Phil Kakulas of Australian band The Black Eyed Susans to write two original songs for the work:- 'I Am a Singer" and 'Going Down". Black Eyed Susans musicians Phil Kakulas, Kiernan Box, Dan Luscombe and Mark Dawson played on the two tracks and incidental music for the project, which can be heard throughout the work interspersed with Megan's sound design elements. The track I Am a Singer was later recorded in entirety by the band and vocalist Rob Snarksi and released commercially.

Megan built the project in Macromedia Director , and it comprises approximatley 55 Director files and 10 video files and 50 audio files. The project took several years to fully develop.

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I Am a Singer floating
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I Am a Singer media path
By Hannah Ackermans, 11 February, 2016
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Abstract (in English)

The question of what are the aesthetic- politics of electronic literature in Latin America, constitutes the point of departure of this research. In this paper I aim to discuss about this issue regarding the electronic novel “Tierra de extracción” from Doménico Chiappe and Andreas Meier. Using macromedia director, this polyphonic novel was presented to the public for the first time in 2000 and it is available on internet since 2007. It was included in the 2010 second volume of electronic literature presented by the Electronic Literature Organization, in the category of multilingual or non-English narratives. The analysis considers two dimensions, the modes of production of electronic texts and its forms of reception. The first dimension — production— is related to the decisions of the authors about aesthetics, levels of interaction/participation of the readers and technologies used to produce the texts. The second dimension — reception — refers to two “sub-dimensions”. The first one is the creation of alternative ways of distribution/circulation of the texts (mainly internet). The second is related to changes on reading behavior and the development of creative communities (or collective-interpretative intelligences), which are directly related to a conception of the relation with technology contained in posthumanist theories. Terry Eagleton poses that modern literature has a contradictory function. On one side, literature cannot be detached from the ideological forms belonging to the modern society of classes. Thus, literature reflects the context where it is produced and, to some extent, it reproduces that context. On the other side, literature creates spaces that allow us to think in alternatives and transgressions to the dominant contexts we are living in. The ways electronic texts in Latin America are developed reflect Terry Eagleton’s proposals. In summary, from the analysis of Chiappe and Meier’s electronic novel we propose a definition of a mode of literary production characterized by the uses of the new digital technologies that derived into practices of distribution and reception, related to forms of appropriation of these technologies, which are creating cultural meanings and social relationships in the context of informational capitalism.

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Author
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Description (in English)

Megan Heyward's interactive narrative, I Am a Singer, was created in 1997 with Macromedia Director for the artist's MFA thesis and was exhibited widely after its release. Concerned with memory and identity, I Am a Singer tells the fictional story of Isobel Jones, a famous rock singer who has been in an accident and is suffering amnesia. Although she is still able to access the media traces of her life- songs, articles, newspaper clippings, and various items of personal memorabilia, she cannot draw together these disparate threads into a meaningful sense of self.  Structurally, I Am A Singer is a narrative built of fragments, of small, discrete but intersecting sequences, mirroring the fragmented consciousness of the singer. It operates on a number of levels – as a pure tale about an amnesiac singer trying to regain her memory, and as a broader exploration of identity and memory.

I Am A Singer was supported by Interactive Media funding from the Australian Film Commission (now Screen Australia ) of $57,400 and premiered as a finalist in the MILIA New Talent Pavilion in Cannes, France. It was exhibited widely between 1997 and 2000 in Australia, France, Germany, Switzerland, Belgium, Canada, USA, Mexico and Brazil.  I am a Singer won several national Australian awards for digital media including Apple Australia Award for Individual Excellence 1998, AIMIA ’98 best title produced by a student, and the US Invision‘98 Awards (US)- Best Digital Storytelling (Bronze), Omni Intermedia‘98 Awards (US)- Experimental (Silver) and Omni Intermedia‘98 Awards (US)- Sound Design (Silver).

Megan undertook multiple creative roles in the development of the work, as writer, artist, graphic/ interface designer, director, sound desiner and programmer. Her AFC funding allowed her to commission singwriter Phil Kakulas of Australian band The Black Eyed Susans to write two original songs for the work:- 'I Am a Singer" and 'Going Down". Black Eyed Susans musicians Phil Kakulas, Kiernan Box, Dan Luscombe and Mark Dawson played on the two tracks and incidental music for the project, which can be heard throughout the work interspersed with Megan's sound design elements. The track I Am a Singer was later recorded in entirety by the band and vocalist Rob Snarksi and released commercially.

Megan built the project in Macromedia Director 4.0, and it comprises approximatley 55 Director files and 10 video files and 50 audio files. The project took several years to fully develop.

Screen shots
Image
I Am a Singer, floating
Image
I Am a Singer media path