Abstract (in English)
This paper will analyse Cayley and Howe’s project in order to discuss how reading and writing is configured by Google’s network machine. It will address Google as a primary example of a new interface industry and besides describing how it reads and writes us as readers, it will discuss whether and how we can read it. If Google (…) instrumentalizes and capitalises language as an interface industry, how can we read and write, what can we read and write and on which terms?
(source: Abstract ICDMT 2016)