Description (in English)
"As soon as they became written down, moveable and transferable words entered the market place, and then necessarily the political sphere. But these words gained an exchange value as integral parts of a text – a story, a poem, a book, for example. Removing or reordering these individual words – or ranking them based on external influences would change the meaning and devalue the text as a whole, in both a literary and monetary way. [...] To explain the logic behind this – the keyword planner is the free tool Google AdWords provides advertisers so they can plan their budgets and decide how much to bid for a particular keyword or key phrase to use in their advert." (artist's website)