Aura in the Age of Computational Production

By Scott Rettberg, 15 October, 2013
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Abstract (in English)

This roundtable interrogates whether creative computational work can conjure aura, and to what extent the authoring and distribution systems those works rely on foreclose upon or enable "aura." Benjamin’s seminal "The Work of Art in the Age of Mechanical Reproduction" (1935) describes fascistic modes of production and mass deception that forecast -- in very specific ways -- iOS. Co-chairs Berens and Flores will frame the discussion by centering on the authorial contexts afforded by PC and iOS. The other participants are all accomplished writers of electronic literature, actively creating works in a variety of computational environments and distribution models. Each presenter, including the co-chairs, will have 5 minutes to present their own critical and artistic insights on this topic. Once the roundtable discussion begins, they might comment on how Berens' and Flores' theoretical model plays out in their own artistic and commercial works.