The interdisciplinary innovation studio dedicated to designing & studying games for social impact, was founded and is led by Dr. Mary Flanagan. Tiltfactor uses its unique design methodology, Critical Play, to incorporate fundamental human values and psychological principles to promote learning, attitude change, and behavior change. Tiltfactor investigates the power of story, systems thinking, and empathy to craft powerful experiences that make a difference in people’s lives: by reducing stereotypes and biases, promoting wellness, harnessing new forms of knowledge, and increasing global awareness, Tiltfactor’s approach revolutionizes new technology design for a better world. We develop board games, card games, sports, urban games, and digital games for a variety of platforms, and publish both qualitative and quantitative research results from our controlled empirical studies
(Source: http://www.tiltfactor.org/about/)