Abstract (in English)
This paper seeks to broaden the conceptual field of e-literary studies by exploring the social and economic context that shapes e-literature as an emerging field of textual practice in new media. It is also an attempt to analyse the current positioning of e-literature in the broader field of algorithmic culture and to explore its interactions with new media art. Our research is driven by the idea that e-literature and its institutions might also be explained by applying some key concepts taken from the social sciences (including economics). E-literary text is viewed as a social event: It needs the presence of the audience, and the process of its creation is embedded in its social context.