10:01 is the complementary and complimentary hypermedia version of Olsen's avant-pop novel 10:01 (Chiasmus, 2005) about what goes through the minds of the audience in an AMC theater at the Mall of America ten minutes and one second before the feature film commences.
(Source: Author's description from Electronic Literature Collection, Volume One.)
He secretly scans them for instants during which tourists photograph each other. Or not precisely those, but rather the ones immediately following, when people slowly stopp smiling after the shot has been snapped and you can actually see their public masks soften and melt back into everyday blandness, a gesture almost always accompanied by a slight lowering of the head in a miniature act of capitulation.
To hear the sound, turn on the computer's speakers or plug in headphones. After the introduction, click the question mark for an overview of the interface. Guthrie's read me file provides details on running 10:01 and accessing external links.